Our Privacy Policy
Last Updated: Dec 7, 2023
Your privacy is important to us.
This privacy policy outlines how we collect, use, and share your personal information when you use our services (“Services”). “We” and “us” refers to Zbiotics, Inc. and any of our corporate affiliates and partners. This privacy policy applies to customers, marketing newsletter subscribers, and website visitors. This privacy policy does not apply to data that is not personal data, including anonymous, de-identified, or aggregated data, even when such data has been derived from personal data.
What Personal Information We Collect & Why
Personal Data or Personal Information (PI) is information that relates to you, your household, or one of your devices.
We collect your information, such as name, email, phone number and address, when you contact us by email, SMS, social media, phone or at events.
When you visit our website we collect information about your internet or electronic activity (such as where you clicked and how long it took) and IP address.
When you subscribe to and receive our marketing newsletter emails, we collect your name and email address. We also collect certain information about your internet or electronic activity regarding our marketing emails, such as if you open the email and if you click any links within the email.
When you create a login and purchase our product, we collect your name, email address, phone number, postal address, and commercial information (your purchase history with us) and credit card or debit card number when you pay us.
We may use the information we collect to create inferences about how likely you might be to purchase our product.
We may occasionally view public social media profiles to gather information about our customers. A public social media profile may include protected class information such as age or gender. We use this information for internal purposes, in order to improve our own marketing efforts.
We collect this information for the following purposes:
Provide services
- Process transactions with you, authenticate you when you log in, and operate and maintain the Site
- Communicate with you about our Products , including confirming your purchases, responding to your support requests
- Provide customer support to resolve technical issues you encounter, to respond to your requests for assistance, to analyze information, and to repair and improve the Services
Marketing
- Email newsletter subscribers with updates on product features
- Provide retargeted advertising
Internal Research
- Analyze user activity data to determine where we need to improve user and customer experience
Detect security incidents
- Verify accounts and activity, monitor suspicious or fraudulent activity and identify violations of Service policies
Where We Collect Personal Information From
We collect personal information from you when you sign up for our mailing list, create an account, or interact with us through our website, phone, social media or email. We use cookies and similar tracking technologies to collect this information on our website, mobile application, and via email. Additionally, we collect your IP address from your internet service provider.
We may occasionally view public social media profiles to improve our marketing efforts.
How We Share Personal Information
We use service providers and other third party services to help perform essential business functions on our behalf. We do not share any information unnecessarily, and we carefully review the privacy policy of each service provider and third party to make sure your information is protected.
What We Share | Who We Share It With (by category) |
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Children’s Privacy
ZBiotics will never knowingly collect (or sell) the personal information from minors. Our website is not intended or developed for children or minors under the age of 16.
Data Retention
We retain all customer records such as purchases, and support tickets. Requests to fulfill rights as described below will be retained for at least 24 months.
Your Rights
You may exercise certain consumer rights under the California Consumer Privacy Act (CCPA) by filling in this form. Your CCPA rights are described below.
Right to Know
You have the right to request information regarding the categories and specific pieces of personal information we have collected about you, as well as the sources of that information, the business purpose for collecting it, and what types of third parties we share or sell it with.
If you make a request more than twice in a 12-month period, you may be required to pay a small fee for this service.
Right to Deletion
You have the right to request that we delete any of your personal information. We will delete any personal information that is not critical to the normal business operation from our records and direct all of our service providers to do the same.
We consider data to be critical to our business operation if they are used to:
- Provide goods or services to you
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
Do Not Sell My Personal Information
We do not sell any information that identifies you, such as your name or contact information. However, we do ask advertisers to collect information from website visitors in order to advertise our services to them after they visit our website. This is called “retargeted advertising.” Under the CCPA’s broad definition of what it means to “sell” personal information, this form of advertising may be considered a “sale” of your information. The only information provided to the advertisers is your IP address, your activity while on our website, and information about your device (such as the name and model number of your device). If you do not want us to provide this information to our advertisers, you may opt out here:
Right to Non-Discrimination
If you exercise your consumer rights:
- We will not deny goods or services to you
- We will not charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
- We will not provide a different level or quality of goods or services to you
Authorized Agent
You may designate someone an authorized agent to make a request under CCPA on your behalf. You can do this by providing written permission to authorize an agent to act on your behalf; the agent will need to verify their identity with us. Agents authorized by power of attorney are exempt from having to provide written permission, but must show documentation that power of attorney has been granted.
We will deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.
Request Verification
Use the email address associated with the personal information we have collected about you to make your request. If you no longer have access to that email address, you will need to verify your identity through another piece of information we have collected about you, such as your phone number via SMS or voice call, or your address through mail.
If you have purchased our product in the past, we may ask you to confirm two to three pieces of behavioral data in order to verify your identity.
If we cannot verify your identity, we cannot fulfill requests to exercise any rights accorded to you by CCPA.
Contact
Please email us at moc.scitoiBZ@ycavirp if you have any questions or concerns.
Co-op Disclaimer
We allow third parties to provide analytics services and serve advertisements on our behalf and on behalf of others across the web and in mobile applications. These third parties may use cookies, web beacons, and other technologies to collect information about your use of our website and other websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by us and these third parties to analyze and track data, determine the popularity of certain content, deliver advertising targeted to your interests on other websites and online services, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used in this way, please visit www.aboutads.info/choices.
We may also work with third parties to serve ads to you on our behalf or on behalf of other advertisers on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us and others to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
Third Party Pixels and Cookies
When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including precise geolocation
- Physical and Audio Data, including audio recordings
Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks, Other consumers (e.g., referrals), and Retail Partners.
The categories of information we may collect include:
Ad Networks
- Personal Identifiers, including Email address and Online Identifiers
- Internet Activity
Other consumers (e.g., referrals)
- Personal Identifiers, including Name and Email address
Retail Partners
- Personal Identifiers, including Name and Postal address
- Commercial Information, including Purchases
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, Precise geolocation | We delete or anonymize data concerning your use of our website within 5 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Purchases | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, Audio recordings | We keep customer feedback and correspondence with our customer service for up to 4 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases | We retain review, survey, and feedback data for up to 5 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Email address, Telephone number | We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months. |
| Data we collect for security purposes, including Name, Email address, Telephone number, Internet Activity, Purchases | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Internal Business Operations
- Marketing Our Products & Services
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Customer Support Tools, Governance, Risk & Compliance Software, Payment Processors, and Sales & Marketing Tools | Ad Networks, Business Operations Tool, Data Analytics Providers, Data Cooperative, Payment Processors, and Sales & Marketing Tools |
| Internet Activity | Collaboration & Productivity Tools, Commerce Software Tools, and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, Data Cooperative, and Sales & Marketing Tools |
| Commercial Information | Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Customer Support Tools, Payment Processors, and Sales & Marketing Tools | Ad Networks, Business Operations Tool, Data Analytics Providers, Data Cooperative, Payment Processors, and Sales & Marketing Tools |
| Financial Information | Commerce Software Tools, Payment Processors, and Sales & Marketing Tools | Data Analytics Providers, Payment Processors, and Sales & Marketing Tools |
| Location Information | Payment Processors | None |
| Physical and Audio Data | Collaboration & Productivity Tools | None |
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