Privacy Policy
Last Updated: Aug 28, 2024
Introduction
Your privacy is important to us.
This privacy policy outlines how we collect, use, and share your personal information when you use our services (“Services”). “We” and “us” refers to ZBiotics Company and any of our corporate affiliates and partners. This privacy policy applies to customers, marketing newsletter subscribers, and website visitors. This privacy policy does not apply to data that is not personal data, including anonymous, de-identified, or aggregated data, even when such data has been derived from personal data.
What Personal Information We Collect & Why
Personal Data or Personal Information (PI) is information that relates to you, your household, or one of your devices.
We collect your information, such as name, email, phone number and address, when you contact us by email, SMS, social media, phone or at events.
When you visit our website we collect information about your internet or electronic activity (such as where you clicked and how long it took) and IP address.
When you subscribe to and receive our marketing newsletter emails or SMS marketing, we collect your name, phone number, and email address. We also collect certain information about your internet or electronic activity regarding our marketing emails or SMS marketing, such as if you open the email or SMS message and if you click any links within the email.
When you create a login and purchase our product, we collect your name, email address, phone number, postal address, and commercial information (your purchase history with us) and credit card or debit card number when you pay us.
We may use the information we collect to create inferences about how likely you might be to purchase our product.
We may occasionally view public social media profiles to gather information about our customers. A public social media profile may include protected class information such as age or gender. We use this information for internal purposes, in order to improve our own marketing efforts.
We collect this information for the following purposes:
Provide services
- Process transactions with you, authenticate you when you log in, and operate and maintain the Site
- Communicate with you about our Products , including confirming your purchases, responding to your support requests
- Provide customer support to resolve technical issues you encounter, to respond to your requests for assistance, to analyze information, and to repair and improve the Services
Marketing
- Email or SMS subscribers with updates on product features
- Provide retargeted advertising
Internal Research
- Analyze user activity data to determine where we need to improve user and customer experience
Detect security incidents
- Verify accounts and activity, monitor suspicious or fraudulent activity and identify violations of Service policies
Where We Collect Personal Information From
We collect personal information from you when you sign up for our mailing list, create an account, or interact with us through our website, phone, social media, SMS or email. We use cookies and similar tracking technologies to collect this information on our website, mobile application, and via email. Additionally, we collect your IP address from your internet service provider.
We may occasionally view public social media profiles to improve our marketing efforts.
How We Share Personal Information
We use service providers and other third party services to help perform essential business functions on our behalf. We do not share any information unnecessarily, and we carefully review the privacy policy of each service provider and third party to make sure your information is protected.
| What We Share | Who We Share It With (by category) |
| Name Phone number Postal address | Business Communication Tool Data Storage Service Provider eCommerce Platform Engineering Infrastructure Tool Order Fulfillment Service Provider Payment Processor Sales and Marketing Tool |
| Commercial Information | eCommerce Platform Engineering Infrastructure Tool Order Fulfillment Service Provider Payment Processor Sales and Marketing Tool |
| Credit Card or Debit Card number | Payment Processor |
| IP Address | Ad Network Data Storage Service Provider Engineering Infrastructure Tool |
| Internet or Electronic Network Activity | Ad Network Business Communication Tool Data Storage Service Provider Engineering Infrastructure Tool |
| Protected Class Information | Data Storage Service Provider |
| Inference | eCommerce Platform Sales and Marketing Tool |
Children’s Privacy
ZBiotics will never knowingly collect (or sell) the personal information from minors. Our website is not intended or developed for children or minors under the age of 16.
Data Retention
We retain all customer records such as purchases, and support tickets. Requests to fulfill rights as described below will be retained for at least 24 months.
Your Rights
You may exercise certain consumer rights under the California Consumer Privacy Act (CCPA) by filling in this form. Your CCPA rights are described below.
Right to Know
You have the right to request information regarding the categories and specific pieces of personal information we have collected about you, as well as the sources of that information, the business purpose for collecting it, and what types of third parties we share or sell it with.
If you make a request more than twice in a 12-month period, you may be required to pay a small fee for this service.
Right to Deletion
You have the right to request that we delete any of your personal information. We will delete any personal information that is not critical to the normal business operation from our records and direct all of our service providers to do the same.
We consider data to be critical to our business operation if they are used to:
- Provide goods or services to you
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
Do Not Sell My Personal Information
We do not sell any information that identifies you, such as your name or contact information. However, we do ask advertisers to collect information from website visitors in order to advertise our services to them after they visit our website. This is called “retargeted advertising.” Under the CCPA’s broad definition of what it means to “sell” personal information, this form of advertising may be considered a “sale” of your information. The only information provided to the advertisers is your IP address, your activity while on our website, and information about your device (such as the name and model number of your device). If you do not want us to provide this information to our advertisers, you may opt out here:
Right to Non-Discrimination
If you exercise your consumer rights:
- We will not deny goods or services to you
- We will not charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
- We will not provide a different level or quality of goods or services to you
Authorized Agent
You may designate someone an authorized agent to make a request under CCPA on your behalf. You can do this by providing written permission to authorize an agent to act on your behalf; the agent will need to verify their identity with us. Agents authorized by power of attorney are exempt from having to provide written permission, but must show documentation that power of attorney has been granted.
We will deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.
Request Verification
Use the email address associated with the personal information we have collected about you to make your request. If you no longer have access to that email address, you will need to verify your identity through another piece of information we have collected about you, such as your phone number via SMS or voice call, or your address through mail.
If you have purchased our product in the past, we may ask you to confirm two to three pieces of behavioral data in order to verify your identity.
If we cannot verify your identity, we cannot fulfill requests to exercise any rights accorded to you by CCPA.
Contact
Please email us at privacy@ZBiotics.com if you have any questions or concerns.
Co-op
Co-op Disclaimer
We allow third parties to provide analytics services and serve advertisements on our behalf and on behalf of others across the web and in mobile applications. These third parties may use cookies, web beacons, and other technologies to collect information about your use of our website and other websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by us and these third parties to analyze and track data, determine the popularity of certain content, deliver advertising targeted to your interests on other websites and online services, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used in this way, please visit www.aboutads.info/choices.
We may also work with third parties to serve ads to you on our behalf or on behalf of other advertisers on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us and others to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
Third Party Pixels and Cookies
Third Party Pixels and Cookies
Website and Email
When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
SMS Marketing
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
Information you provide to us
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including audio recordings
Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks, Other consumers (e.g., referrals), and Retail Partners.
The categories of information we may collect include:
Ad Networks
- Personal Identifiers, including Email address and Online Identifiers
- Internet Activity
Other consumers (e.g., referrals)
- Personal Identifiers, including Name and Email address
Retail Partners
- Personal Identifiers, including Name, Postal address, and Telephone number
- Commercial Information, including Purchases
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity | We delete or anonymize data concerning your use of our website within 5 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Purchases | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, Audio recordings | We keep customer feedback and correspondence with our customer service for up to 4 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone number | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases | We retain review, survey, and feedback data for up to 5 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Email address, Telephone number | We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months. |
| Data we collect for security purposes, including Name, Email address, Telephone number, Internet Activity, Purchases | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Internal Business Operations
- Marketing Our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
How we disclose your information
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Operations Tool, Data Analytics Providers, Data Cooperative, Payment Processors, and Sales & Marketing Tools |
| Internet Activity | Collaboration & Productivity Tools, Commerce Software Tools, Data Analytics Providers, IT Infrastructure Services, and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, Data Cooperative, and Sales & Marketing Tools |
| Commercial Information | Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Operations Tool, Data Analytics Providers, Data Cooperative, Payment Processors, and Sales & Marketing Tools |
| Financial Information | Commerce Software Tools, Payment Processors, and Sales & Marketing Tools | Data Analytics Providers, Payment Processors, and Sales & Marketing Tools |
| Location Information | Commerce Software Tools | Data Analytics Providers |
| Physical and Audio Data | Collaboration & Productivity Tools | None |
Shopify Network Intelligence
Our online store is hosted by Shopify, and Shopify collects and processes personal data about store customers for purposes including but not limited to: providing product and store customization, analytics, and advertising services. Information submitted by customers will be shared with Shopify as well as third parties that may be located in other countries. To learn more about Shopify’s data practices, please review their privacy policy.
Depending on your jurisdiction, you may opt out or object to Shopify’s processing of your data for certain use cases on their Privacy Controls page.
US State Privacy Notices
California (CCPA)
This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.
Information we collect from you
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including audio recordings
To the extent we process deidentified personal information, we will make no attempt to reidentify such data.
Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks, Other consumers (e.g., referrals), and Retail Partners.
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity | We delete or anonymize data concerning your use of our website within 5 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Purchases | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, Audio recordings | We keep customer feedback and correspondence with our customer service for up to 4 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone number | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases | We retain review, survey, and feedback data for up to 5 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Email address, Telephone number | We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months. |
| Data we collect for security purposes, including Name, Email address, Telephone number, Internet Activity, Purchases | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Internal Business Operations
- Marketing Our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
How we disclose your information
We may disclose personal information about you for business and commercial purposes when you Customers:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Operations Tool, Data Analytics Providers, Data Cooperative, Payment Processors, and Sales & Marketing Tools |
| Internet Activity | Collaboration & Productivity Tools, Commerce Software Tools, Data Analytics Providers, IT Infrastructure Services, and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, Data Cooperative, and Sales & Marketing Tools |
| Commercial Information | Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Operations Tool, Data Analytics Providers, Data Cooperative, Payment Processors, and Sales & Marketing Tools |
| Financial Information | Commerce Software Tools, Payment Processors, and Sales & Marketing Tools | Data Analytics Providers, Payment Processors, and Sales & Marketing Tools |
| Location Information | Commerce Software Tools | Data Analytics Providers |
| Physical and Audio Data | Collaboration & Productivity Tools | None |
Information “sharing” and “selling”
We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including Personal Identifiers, Internet Activity, and Commercial Information. This allows us to show you ads that are more relevant to you.
We "sell" certain personal data to third parties, as that term is defined in the CCPA, including Personal Identifiers, Internet Activity, Commercial Information, Financial Information, and Location Information.
You may opt-out of these data practices here.
We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.
Opt-out preference signals
Your browser settings may allow you to automatically transmit an opt-out preference signal, such as the Global Privacy Control (GPC) signal, to online services you visit. When we detect such a signal, we set the Global Privacy Platform privacy string in your browser so that any third party who respects that signal will not track your activity on our website. Your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us. GPC is supported by certain internet browsers or as a browser extension. Find out how to enable GPC.
Your CCPA rights
Your privacy rights under the CCPA are described below. Make a Privacy Request by clicking here or by emailing us at privacy@zbiotics.com.
Right to Access
You have the right to access the specific pieces of personal information we have collected about you.
If you make an Access Request more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.
Right to Delete
You have the right to request that we delete any personal information about you that you have provided to us. Subject to certain limitations, we will delete your personal information from our records and notify our service providers, contractors, and third parties that you have requested deletion of your personal information.
Right to Non-Discrimination
If you exercise your CCPA privacy rights, we will not discriminate against you by, for example, charging a different price or offering a different level or quality of products or services.
We will not retaliate against you, as an employee, applicant for employment, or independent contractor, for exercising your privacy rights.
Right to Opt-Out
You have the right to opt-out of any selling and sharing of your personal information.
You may exercise your right to opt-out here.
Right to Correct
You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.
Right to Limit the Use of Sensitive Personal Information
The Right to Limit does not apply because we do not use your sensitive personal information to infer characteristics about you.
Request Verification
Before we can respond to a privacy request, we will verify that you are the consumer who is the subject of the CCPA request. Requests to Opt-Out or Limit the Use of Sensitive Data (if applicable) do not require verification.
Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.
Authorized Agent
A California resident's authorized agent may submit a rights request under the CCPA by emailing us at privacy@zbiotics.com. Requests submitted by an authorized agent will still require verification of the consumer who is the subject of the request in accordance with the process described above. We will also ask for proof that the consumer who is the subject of the request authorized an agent to submit a privacy request on their behalf by either verifying their own identity with us directly or directly confirming with us that they provided the authorized agent permission to submit the request. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 may also submit proof of statutory power of attorney, which does not require separate consumer verification.
If you have trouble accessing this notice, please contact us at privacy@zbiotics.com.
Contact Us
If you have any privacy-related questions or have trouble accessing this notice, please email privacy@zbiotics.com.
If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the California Attorney General’s Office or the California Privacy Protection Agency.
Notice of Financial Incentive
Consumers who sign up for our marketing emails may receive a discount on their first purchase. A consumer provides their email address and consents to receive emails in exchange for a discount provided via coupon code. To opt in, a consumer must enter their email address into the form and submit it. A consumer may unsubscribe from our marketing emails by using the unsubscribe link in the email footer at any time. We calculate the value of the offer and financial incentive by using the expense related to the offer.
