Your privacy is important to us.
This privacy policy outlines how we collect, use, and share your personal information when you use our services (“Services”). “We” and “us” refers to Zbiotics, Inc. and any of our corporate affiliates and partners. This privacy policy applies to customers, marketing newsletter subscribers, and website visitors. This privacy policy does not apply to data that is not personal data, including anonymous, de-identified, or aggregated data, even when such data has been derived from personal data.
What Personal Information We Collect & Why
Personal Data or Personal Information (PI) is information that relates to you, your household, or one of your devices.
We collect your information, such as name, email, phone number and address, when you contact us by email, SMS, social media, phone or at events.
When you visit our website we collect information about your internet or electronic activity (such as where you clicked and how long it took) and IP address.
When you subscribe to and receive our marketing newsletter emails, we collect your name and email address. We also collect certain information about your internet or electronic activity regarding our marketing emails, such as if you open the email and if you click any links within the email.
When you create a login and purchase our product, we collect your name, email address, phone number, postal address, and commercial information (your purchase history with us) and credit card or debit card number when you pay us.
We may use the information we collect to create inferences about how likely you might be to purchase our product.
We may occasionally view public social media profiles to gather information about our customers. A public social media profile may include protected class information such as age or gender. We use this information for internal purposes, in order to improve our own marketing efforts.
We collect this information for the following purposes:
Provide services
- Process transactions with you, authenticate you when you log in, and operate and maintain the Site
- Communicate with you about our Products , including confirming your purchases, responding to your support requests
- Provide customer support to resolve technical issues you encounter, to respond to your requests for assistance, to analyze information, and to repair and improve the Services
Marketing
- Email newsletter subscribers with updates on product features
- Provide retargeted advertising
Internal Research
- Analyze user activity data to determine where we need to improve user and customer experience
Detect security incidents
- Verify accounts and activity, monitor suspicious or fraudulent activity and identify violations of Service policies
Where We Collect Personal Information From
We collect personal information from you when you sign up for our mailing list, create an account, or interact with us through our website, phone, social media or email. We use cookies and similar tracking technologies to collect this information on our website, mobile application, and via email. Additionally, we collect your IP address from your internet service provider.
We may occasionally view public social media profiles to improve our marketing efforts.
How We Share Personal Information
We use service providers and other third party services to help perform essential business functions on our behalf. We do not share any information unnecessarily, and we carefully review the privacy policy of each service provider and third party to make sure your information is protected.
What We Share | Who We Share It With (by category) |
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Children’s Privacy
ZBiotics will never knowingly collect (or sell) the personal information from minors. Our website is not intended or developed for children or minors under the age of 16.
Data Retention
We retain all customer records such as purchases, and support tickets. Requests to fulfill rights as described below will be retained for at least 24 months.
Your Rights
You may exercise certain consumer rights under the California Consumer Privacy Act (CCPA) by filling in this form. Your CCPA rights are described below.
Right to Know
You have the right to request information regarding the categories and specific pieces of personal information we have collected about you, as well as the sources of that information, the business purpose for collecting it, and what types of third parties we share or sell it with.
If you make a request more than twice in a 12-month period, you may be required to pay a small fee for this service.
Right to Deletion
You have the right to request that we delete any of your personal information. We will delete any personal information that is not critical to the normal business operation from our records and direct all of our service providers to do the same.
We consider data to be critical to our business operation if they are used to:
- Provide goods or services to you
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
Do Not Sell My Personal Information
We do not sell any information that identifies you, such as your name or contact information. However, we do ask advertisers to collect information from website visitors in order to advertise our services to them after they visit our website. This is called “retargeted advertising.” Under the CCPA’s broad definition of what it means to “sell” personal information, this form of advertising may be considered a “sale” of your information. The only information provided to the advertisers is your IP address, your activity while on our website, and information about your device (such as the name and model number of your device). If you do not want us to provide this information to our advertisers, you may opt out here:
Right to Non-Discrimination
If you exercise your consumer rights:
- We will not deny goods or services to you
- We will not charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
- We will not provide a different level or quality of goods or services to you
Authorized Agent
You may designate someone an authorized agent to make a request under CCPA on your behalf. You can do this by providing written permission to authorize an agent to act on your behalf; the agent will need to verify their identity with us. Agents authorized by power of attorney are exempt from having to provide written permission, but must show documentation that power of attorney has been granted.
We will deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.
Request Verification
Use the email address associated with the personal information we have collected about you to make your request. If you no longer have access to that email address, you will need to verify your identity through another piece of information we have collected about you, such as your phone number via SMS or voice call, or your address through mail.
If you have purchased our product in the past, we may ask you to confirm two to three pieces of behavioral data in order to verify your identity.
If we cannot verify your identity, we cannot fulfill requests to exercise any rights accorded to you by CCPA.
Contact
Please email us at privacy@ZBiotics.com if you have any questions or concerns.
Co-op Disclaimer
We allow third parties to provide analytics services and serve advertisements on our behalf and on behalf of others across the web and in mobile applications. These third parties may use cookies, web beacons, and other technologies to collect information about your use of our website and other websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by us and these third parties to analyze and track data, determine the popularity of certain content, deliver advertising targeted to your interests on other websites and online services, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used in this way, please visit www.aboutads.info/choices.
We may also work with third parties to serve ads to you on our behalf or on behalf of other advertisers on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us and others to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
Information we collect
Information you provide to us
We collect the personal information you provide to us when you Customers. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Commercial and Financial Information, including purchases and credit card or debit card number
- Physical and Audio Data, including audio information
We collect the personal information you provide to us when you Newsletter Subscribers. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
We collect the personal information you provide to us when you Website Visitors. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
To the extent we process deidentified personal information, we will make no attempt to reidentify such data.
Information collected automatically
We automatically collect internet or other electronic information about you when you visit our website, such as IP address, browsing history and interactions with our website. We also collect geolocation data. This data may be collected using browser cookies and other unique personal identifiers.
Opt-Out Preference Signals. Your browser settings may allow you to automatically transmit the Global Privacy Control (GPC) signal to online services you visit. When we detect such signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. GPC is supported by certain internet browsers or as a browser extension. You can find out how to enable GPC here.
Information from other sources
We may collect personal information about you from third-party sources, including Data Brokers.
Data Brokers
- Personal Identifiers, including Email address
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
How we share and disclose information
Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To
We may disclose the following personal information about you when you Customers:
| Personal Information Disclosed | Recipient (by Category) |
|---|---|
| Personal Identifiers | Service Providers, Ad Networks, Commerce Software Tools, Business Operations Tool, and Payment Processors |
| Online Identifiers | Service Providers, Ad Networks, Data Analytics Providers, and Commerce Software Tools |
| Internet Activity | Ad Networks, Data Analytics Providers, and Service Providers |
| Commercial and Financial Information | Payment Processors, Service Providers, Ad Networks, Commerce Software Tools, and Business Operations Tool |
| Geolocation Information | Service Providers |
| Physical and Audio Data | Service Providers |
We may disclose the following personal information about you when you Newsletter Subscribers:
| Personal Information Disclosed | Recipient (by Category) |
|---|---|
| Personal Identifiers | Ad Networks and Service Providers |
| Online Identifiers | Ad Networks, Data Analytics Providers, Service Providers, and Commerce Software Tools |
| Internet Activity | Ad Networks, Data Analytics Providers, and Service Providers |
We may disclose the following personal information about you when you Website Visitors:
| Personal Information Disclosed | Recipient (by Category) |
|---|---|
| Personal Identifiers | Service Providers |
| Online Identifiers | Service Providers, Ad Networks, and Data Analytics Providers |
| Internet Activity | Ad Networks, Data Analytics Providers, and Service Providers |
California Privacy Notice (CCPA)
This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.
Collection and Disclosure of Personal Information
The personal information we collect is described above in Information we collect. The personal information we disclose for business or commercial purposes is described above in How we share and disclose information. The length of time for which we retain personal information is described above in How long we keep your data.
Business and Commercial Purposes for Collection
We collect personal information for the following business purposes:
- Advertising and Marketing
- Audit Current Interactions
- Provide Products or Services
- Short-Term Transient Use
We also "share" and "sell" (as defined in the CCPA) personal information for commercial purposes, including to advertise and market our products.
Information “Sharing” and “Selling”
We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Commercial and Financial Information, Internet Activity, Online Identifiers, and Personal Identifiers. This allows us to show you ads that are more relevant to you.
We use third party data analytics providers and this may be considered a “sale” of information under the CCPA.
You may opt-out of these data practices here.
CCPA Rights
Your CCPA rights are described below. You can make a Request to Know or a Request to Delete under the CCPA by submitting a Privacy Request at the top of this page, or by clicking here.
Right to Know
You have the right to request to know the following about the personal information we have collected about you in the past 12 months:
- the categories and specific pieces of personal information we have collected about you
- the categories of sources from which we collect personal information about you
- the business and commercial purposes for which we collect personal information
- the categories of third parties with whom we share the information
- the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose
The information we would provide to you in response to a Request to Know Categories is contained in this Privacy Notice. To access the specific personal information we have about you, submit a Request to Know via the link above. If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.
Right to Delete
You have the right to request that we delete any personal information about you that you have provided to us. We will permanently delete from our records any personal information that is not necessary for our business operations and direct our service providers to do the same.
We consider information to be necessary for our business operations if it is used to:
- Complete an obligation to you that you have requested
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
- Enable solely internal uses
Right to Non-Discrimination
If you exercise your CCPA consumer rights:
- We will not deny goods or services to you
- We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
- We will not provide a different level or quality of goods or services to you
Right to Opt-Out
You have the right to opt-out of any selling and sharing of your personal information.
You may exercise your right to opt-out here.
Request Verification
Before we can respond to a Request to Know or Request to Delete, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft. Requests to Opt-Out do not require verification.
Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.
For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.
In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:
- If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
- If the only data we have collected about a consumer is gathered through website cookies (i.e. the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.
Authorized Agent
A California resident's authorized agent may submit a Request to Know or a Request to Delete under the CCPA by emailing us at privacy@zbiotics.com. Requests submitted by an authorized agent will still require verification of the person who is the subject of the request in accordance with the process described above. We will also ask for proof that the person who is the subject of the request authorized an agent to submit a privacy request on their behalf. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 must submit proof of statutory power of attorney, but consumer verification is not required.
If you have trouble accessing this notice, please contact us at privacy@zbiotics.com.
Contact Us
If you have any privacy-related questions, please send them to privacy@zbiotics.com.
Notice of Financial Incentive
Consumers who sign up for our marketing emails may receive a discount on their first purchase. A consumer provides their email address and consents to receive emails in exchange for a discount provided via coupon code. To opt in, a consumer must enter their email address into the form and submit it. A consumer may unsubscribe from our marketing emails by using the unsubscribe link in the email footer at any time. We calculate the value of the offer and financial incentive by using the expense related to the offer.